Mitsui and Co has invested in Aptella to accelerate digital transformation in the construction and resource sectors


From left to right: Noburu Katsu (Chairman & CEO, Mitsui & Co (Australia)), Ian Petherbridge (Chairman, Aptella), Martin Nix (CEO, Aptella), Nobuaki Kitamori (Representative Director, Senior Executive Managing Officer, Mitsui & Co), Hiroshi Kubo (General Manager, Construction and Industrial Machinery Division, Mitsui & Co).

The Mitsui representatives learnt about Tokara Link telematics and remote support technology, developed by Aptella to streamline the design file transfer and technical support capabilities on site by eliminating the need to visit machines in person. 

Global company becomes a corporate shareholder in intelligent positioning technology provider Aptella to amplify innovation across its core markets.

Mitsui & Co. (Mitsui) is a Japanese organisation with operations in 66 countries worldwide. Specialising in identifying and realising innovation in businesses across a wide spectrum of industries, Mitsui has more than US $100 billion in assets and has invested more than $15 billion in Australia over the last decade.

For Aptella, Mitsui’s investment opens the door to numerous collaboration opportunities within the Mitsui network, facilitating greater value to customers through streamlined technology and support. For Mitsui, the investment aligns with a strategic company goal for digital transformation that will optimise business processes.

“Mitsui’s reach and vision into global business optimisation is considerable and the company’s investment in Aptella will assist us to identify and leverage technology that is evolving both within and beyond our core industries,” said Martin Nix, Aptella CEO. “By tapping into how various businesses are applying AI and IoT systems, we can continue to offer customers the latest developments to improve their productivity.”

Mitsui now holds 20% of Aptella. As part of the agreement, Daniel Shibata from Mitsui will join Aptella’ Executive Steering Team to support Aptella strategic interests through the Mitsui network. Mitsui has also appointed a director to the Aptella board.

“Mitsui is committed to working in cooperation with Aptella to achieve our shared strategic objectives. We look forward to introducing the company to our partners, particularly in the resources sector and in South East Asia where we have already identified opportunities,” said Daniel Todd, Mitsui & Co (Australia), General Manager Mobility Business Division.

About Aptella

With around 270 people in offices Australia-wide, in South East Asia and New Zealand, Aptella is the largest Australian-owned company focussing entirely on the distribution and support of intelligent positioning solutions for geospatial, construction and mining projects. At Aptella, we are committed to increasing productivity for our customers and building lasting business relationships around high calibre positioning activities.

Aptella is partnered with Topcon, as the exclusive Australian distributor for machine control and positioning systems, with complementary solutions from other technology innovators including Z+F 3D laser scanning products, Carlson mining and landfill machine guidance and industry-leading Remotely Piloted Aircraft Systems (RPAS). Advanced hardware systems are powered by sophisticated software platforms that includes Building Information Modelling (BIM) and infrastructure solutions, DynaRoad mass haul and scheduling tools and MAGNET Enterprise surveying software.

A full range of leading instruments and systems is backed by superior service and industry expertise to give our customers the support they need for any project.

About Mitsui & Co.

Utilizing our global operating locations, network and information resources, we are multilaterally pursuing business that ranges from product sales, worldwide logistics and financing, through to the development of major international infrastructure and other projects in the following fields: Iron & Steel Products, Mineral & Metal Resources, Infrastructure Projects, Mobility, Chemicals, Energy, Food, Food & Retail Management, Healthcare & Service, Consumer Business, IT & Communication Business, Corporate Development Business.

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