Introducing Aptella

Position Partners to rebrand as Aptella Intelligent positioning and automation solutions provider announces new name and brand launching early 2024, in response to employee and customer input. Formed in 2008, Position Partners was created when five successful Australian state-based businesses joined forces after listening to customers that wanted to work with a unified, national company. 15 years on, the firm has taken similar steps and will rebrand the organisation to Aptella, reflecting the breadth of automation and positioning solutions and services the company offers. With locations throughout Australia, Southeast Asia and New Zealand, the business supports the civil construction, building, mining and geospatial industries with world-leading technology solutions. As emerging systems develop in automation, robotics, and augmented positioning