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Aptella acquires Synergy Group’s positioning and paving businesses


Positioning and automation technology distributor to expand its New Zealand and Australian footprint by acquiring Synergy Group’s paving and positioning distribution businesses.

Melbourne, 7th May 2024 – Aptella, a technology solutions provider for the construction, mining and geospatial sectors, has acquired Synergy Group’s positioning, rental and equipment businesses in New Zealand and Synergy PaveSmart in Australia. The agreement will make Aptella the sole distributor for Topcon construction and surveying systems across Australia and New Zealand and extend the company’s road and infrastructure portfolio to include paving consulting services.

“We look forward to welcoming Synergy employees to the Aptella team and working together to provide customers with streamlined, consistent experiences across all countries we do business in,” says Martin Nix, Aptella CEO.

Under the agreement, Aptella will acquire Synergy PaveSmart, a paving and asphalt consultancy business that offers end-to-end paving technology solutions from its headquarters in Brisbane, Queensland.

“With a proven track record that spans a large number of projects throughout Australia and New Zealand, the PaveSmart team’s considerable expertise and skillset will complement our consulting services business and offer customers a comprehensive solution portfolio for infrastructure projects,” Nix adds.

In New Zealand, Aptella will acquire the assets of Synergy Positioning Ltd. for the distribution and support of Topcon, Steelwrist and other related construction and surveying solutions. Synergy Positioning will continue to distribute laser scanning and additive manufacturing products.

“Our New Zealand customers can access the full range of Topcon and Sokkia instruments for their positioning and machine control needs, along with other leading innovations from our supply partners around the world,” Nix says. “The combined expertise and local know-how of our employees will give our customers access to a large network of capable people that can support their projects, whether in the field or digitally using our unique remote access technology.”

Synergy Group Founder and CEO, Mike Milne, adds: “Our valued Topcon and Steelwrist customers will be in good hands with Aptella, with continuity of local service and support in New Zealand and the dedicated paving team in Australia.”

Aptella, formerly Position Partners, supports the civil construction, building, mining, geospatial and related industries with a wide range of positioning and automation solutions to enable customers to capture reality and bring digital designs to life in the built environment.

Aptella is majority owned by global Japanese firm, Mitsui & Co. Ltd (Mitsui), a public company listed on the Tokyo stock exchange. Aptella’s expansion with the acquisition of Synergy Positioning and Synergy PaveSmart, is in alignment with Mitsui’s strategy of digital transformation across multiple sectors, contributing to a safer, more sustainable future.

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